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Black Friday Deals: 50% Off Ambiguously Named Male Enhancement Product

Even male enhancement products take advantage of the opportunities in offering Black Friday Deals.  It's 50% off their sales price.  However, the name of the product "For Her 1-2-3" puzzles potential customers.

by Jim Yu
November 23, 2009

Los Angeles, California.: Many companies try to take advantage in offering deep discounts for their Black Friday Deals. From Walmart to Costco, it is the opportunity of the year for retail sales.  Even dietary supplement companies try to seize this opportunity.  The maker of "For Her 1-2-3" is planning to offer 50% off of its retail sales price on Black Friday.  However, its misleading name will surely puzzle its potential customers.

For Her 1-2-3, a male enhancement product"For Her 1-2-3", a male enhancement dietary supplement, is composed of Chinese medicinal herbs which are found to have male sexual enhancement effects.  For example, one of its main ingredient is Epimedium Grandiflorum, also known as Horny Goat Weed, whose name came from  a herder who noticed his goats becoming more sexually active after eating the plant.  Another ingredient is Cnidium Fruit, which according to Ray Sahelian, M.D., contains a coumarin compound called osthol or osthole that was found to help relax the corpus cavernosa of the male genitals that would potentially help with blood flow in those with erectile dysfunction. It also contains fennel.  According to "Sex Herbs: Nature's Sexual Enhancers for Men and Women" by Beth Ann Petro Roybal and Gayle Skowronski,  fennel is used to increase the libido of both men and women, and it has been shown to increase the libido in animal studies using both male and female rats. Fennel contains an estrogen-like substance (estragole) and may thereby increase sexual drive in women. It was considered for use in the 1930s as a source of synthetic estrogen. "In men, fennel may interfere with testosterone, relieving bladder and prostate problems, thereby making sex more enjoyable. Fennel also moderates orgasm, allowing men to enjoy sex longer."

It is such promising product.  However, the name "For Her 1-2-3" makes potential seekers of Black Friday Deals wonder whether this product is for women or for men.  "We had many customers questioning us whether 'For Her 1-2-3' was for men or for women", says Evan Li, the former marketing manager at Chong's Health Care, the maker of "For Her 1-2-3".  "It was extremely problematic because we have to explain to our customers that it was for men only."

To solve the problem, the company plans to explain to their Black Friday Deals shoppers to take 'For Her 1-2-3' for her, for her pleasure.  The company also sought help from Abacus Chinese Translation Services, who also  suggested them to add a more clearly represented name "Ulti-Mate Tiger" on their existing bottle.  Now, the new name, along with the old name, can be found online at http://www.cljhealth.com/impotence.htm

Will Black Friday help the sales of "For Her 1-2-3" or "Ulti-Mate Tiger"?  We will have to wait and see.

This article can also be found at http://www.certifiedchinesetranslation.com/09/1123-Black-Friday-Deals.html

 

 

 

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